AI for Marketers (HubSpot Academy)

AI for Marketers (HubSpot Academy)
Close to the marketing job; requires creating a HubSpot Academy account.
A free HubSpot Academy course on using AI in marketing: content ideation, writing, personalization and campaign analysis.
Overview
HubSpot Academy is a well-known free marketing learning platform. The AI for Marketers course shows how to bring AI into familiar marketing steps: research, ideation, content writing, message personalization and reading metrics.
It suits marketers at small businesses who want to work faster without needing a large team.
Highlights
Close to the marketing job
Examples follow each step of a campaign.
Free
Requires creating a HubSpot Academy account.
Certification available
HubSpot issues certifications for many courses; check the course page.
What it's for
Plan the content calendar faster
Use AI for ideas and drafts.
Personalize emails
Write multiple versions for each customer segment.
How to use it
- 1
Open the course page
Click Open official page to go to the HubSpot Academy page.
- 2
Register an account
Create a free account to save your learning progress.
- 3
Study lesson by lesson
The duration is a few hours; it is best to split it into 30–60 minutes a day.
- 4
Apply it to real work right away
After each lesson, try the technique you just learned on a specific task of yours.
FAQ
Is this course free?
Yes, a free course on HubSpot Academy (requires creating an account).
How long does it take?
About a few hours.
Is there a Vietnamese version?
English, with auto-generated subtitles on some platforms.
Useful links
Want to apply this in your business?
2dm looks at your workflows, picks the right tools and sets them up with your team. The first call is free.
Same topic

DeepLearning.AI Short Courses
4.5
A library of short courses on generative AI, agents and prompting from Andrew Ng's DeepLearning.AI, free to try, each course only a few hours.

Anthropic Academy
4.5
Anthropic's online academy with free AI Fluency and Claude courses, with completion certificates, including a course made for small businesses.

Elements of AI
4.0
An introductory AI course for non-specialists from the University of Helsinki and MinnaLearn, free to take, no math or programming required.


